Assessing a company’s competitive advantage, often referred to as its “moat,” is crucial for investors seeking long-term success. Fundamental analysis provides a robust framework for this evaluation, allowing you to delve into the core attributes that enable a company to maintain an edge over its competitors. What is Competitive Advantage or MOAT? To illustrate this, let’s take Coca-Cola as a …

Financial ratios are essential tools for evaluating a company’s performance, stability, and valuation because they provide a clear snapshot of its financial health. By analyzing ratios like profitability, liquidity, leverage, and efficiency, investors can assess how well a company generates profits, manages debt, and utilizes its resources. Ratios also help compare a company’s performance against industry peers and historical trends, …